Groove Chrome Extension
GROOVE CHROME EXTENSION REDESIGN
Redesigning sales productivity features for over 20,000 users.
WHAT I DID
I redesigned 4 core features:
- Meeting Scheduler
- Email Reminders
- Inbox Engagement
- Calendar Meeting Notes
TIMELINE
November 2022 - March 2023
TEAM
2 product managers
3 software engineers
OVERVIEW
The Groove Chrome Extension integrates with Gmail and Google Calendar to help sellers be more efficient so they can focus on building relationships.
We were losing customers because sellers couldn’t stay productive due to bugs and usability issues.
MY PROCESS
1. Evaluation
2. Wireframing
3. Prototyping
4. Testing
AUDIENCE
Groove's Chrome Extension is designed for sales professionals like Sales Development Representatives and Account Executives.
Every day they manage hundreds of emails and packed meeting schedules. I was designing for productivity and efficiency.
4 Redesigned Features
1. Meeting Scheduler
This feature syncs with Google Calendar to enable sellers to share their available meeting times with prospects using a simple link.
2. Email Reminders
Using the reminders feature sellers can make sure crucial emails never go unnoticed.
3. Inbox Engagement
Sellers can track which emails are generating the most engagement.
4. Calendar Meeting Notes
Sellers can capture important meeting notes directly from their calendar.
EVALUTATION
I looked for opportunities to save sellers time.
Redesigning each feature began with a heuristic evaluation of the existing features. I collaborated with my PM to align on business needs and user needs.
WIREFRAMING
Using wireframes I created alignment with my product manager and developers.
PROTOTYPING & TESTING
I created prototypes to validate my assumptions through remote testing.
Retrospective
The features and improvements I redesigned were launched to over 20,000 users in the Spring of 2024.
This project taught me how to create a unique design within a larger, existing design ecosystem.
Made by Tritia with 🫶🏼 in 2024 🐲